Lindsay talks more about her experience with Flixel on her blog, which is well worth a read - and if you’ve ever wondered just how many images a full time photographer and photo educator sees on any given day, she’ll give you a staggering insight! Their software is becoming more and more integrated with Adobe Creative Cloud and Behance (see below), all of which gives the solid platform and concept some strong foundations for carving out something meaningful in the market - and if we're talking about longevity of new technology, this is critical. Quite simply, you create a still photograph from a frame of video, using this as the “top layer”, then selectively incorporate motion through masking, and bringing in the motion from the video which plays 'underneath' the top still image.Ĭinemagraphs have been around for a while, but Flixel is really the first company to take the concept and make the process accessible and intuitive. The software was pretty damn impressive and in fact last year won an Apple Design Award. Watch the eyes on the model on the 3rd image down - it's so subtle but when you see her blink, it's engaging stuff!įlixel is the company that has developed Cinemagraph Pro for Mac users, a piece of software that a llows users to produce ‘living photos’ (Flixel’s name for cinemagraphs) quickly and easily.

This was the first time I got to see how Flixel's products worked first hand and the process behind creating these images. The main thing here is that the selective motion against a still image background element really does capture the attention and makes cinemagraphs fundamentally different from a GIF, photo or video.Ĭheck out these examples below from the shoot with fashion and beauty photographer Lindsay Adler. Berg and Beck, two NYC based photographers have been incorporating cinemagraphs into their work for some time, working with top fashion clients and models for editorial and campaign work. Facebook is hoping that their accessibility via autoplay for videos and Instagram’s new ‘auto loop’ feature for video will provide greater engagement for users on those platforms. Before I shot the video for Lindsay’s shoot with Flixel, I’d had limited experience with cinemagraphs, mainly seeing them as something fun to create on a mobile platform.Īs AdWeek reported last month, cinemagraphs have already been used by top tier brands like Balenciaga, Chanel and Armani.

Flixel cinemagraph pro for windows